§03 — THE GOODS

What I Build

Books, blueprints, and gear — made for the guys who actually swing the hammer.

MOTIVATION
FOR TOUGH
GUYS

Motivation for Tough Guys

A book for the guys who don't read books. Hard-fought lessons from the shop floor, the marriage, the morning alarm. Stop waiting for permission to build the life you want.

Buy the Book

BUILDER'S
AI
BLUEPRINT

Builder's AI Blueprint

The playbook I used to teach myself AI without a CS degree. Practical, blue-collar, no jargon — built so a tradesman can ship his first AI tool by the weekend.

Get the Blueprint

BUILDING
SHULTZ
GEAR

Building Shultz Gear

Shirts, hats, and shop apparel from the channel. Wear it on the jobsite. Wear it at church. Wear it under a welding hood.

Shop Gear

More on the Way

Solomon AI (the assistant I built for my own shop) is on the roadmap to open up to other tradesmen. Join the WRENCH newsletter to hear when it drops.